Routine educational communication
Voice, clarity, factual accuracy, source dates and the intended next action.
Review and control
Human judgement stays attached to the content process.
Arc Echo is being designed to support proportionate review and clear decision records without claiming to classify or approve financial promotions.
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The clear boundary
Arc Echo supports preparation and evidence, not regulatory sign-off.
Financial-promotion requirements apply across media. Arc Echo therefore connects the source draft, final rendered asset, reviewer checks and approver decision instead of treating a script as the whole review.
The firm remains responsible for ensuring each communication is accurate, balanced, appropriately approved and suitable for the channel in which it appears.
Read FCA FG24/1 on financial promotions in social mediaProportionate attention
Different content can require different review depth.
The intended workflow separates editorial attention from legal classification. It does not decide whether an item is a financial promotion.
Technical or more durable content
Stronger attention to balance, assumptions, limitations, comprehension and final formatting.
Time-sensitive or higher-risk material
Named specialist input, source evidence, final-asset review and an explicit approval record.
Review record
The final asset and the decision stay connected.
Voice, repetition and clarity
Review whether the content sounds like the firm and adds a genuinely useful angle.
Claims, dates and general information
Prompt the team to inspect technical wording, certainty, timeliness and advice boundaries.
Final draft, checklist and decision
Export the content, assigned members, comments and saved approval context together.
FAQ
Compliance and review questions
Does Arc Echo approve financial promotions?
No. Arc Echo supports editorial review and records human decisions, but it does not provide regulatory approval or replace the firm's authorised compliance sign-off.
What are Arc Echo's review levels?
Standard review covers routine educational content. Enhanced review adds factual, date, balance and accessibility checks. High-attention review adds separate script, final-asset, disclosure and re-sharing checks for sensitive formats.
Does a shorter social post always receive a lighter review?
No. Arc Echo assigns attention according to claims, format, channel and timing rather than length alone. A short time-sensitive or technical post may need more scrutiny than a longer evergreen piece.
Who remains responsible for published content?
The firm remains responsible for factual accuracy, financial-promotion approval, publication and any personal financial advice provided to clients.
Arc Echo does not approve financial promotions or replace authorised compliance sign-off.
Arc Echo does not publish automatically or connect directly to social networks in this release.
The firm remains responsible for accuracy, approval, publication and client advice.